Developing and sharing content has become an essential marketing tool for most brands. However, with the quantity and variety of content available, the real challenge is getting your voice heard above the noise of everyone else. Successful content marketing combines highly creative video, audio, written or interactive content, and an effective digital marketing strategy to distribute the content and maximise consumption. Insightable can work with you to achieve both!
Insightable works with reputable content producers, or supports your own internal resources to produce high quality digital content including blog posts, articles, infographics, videos, animation, and more. We then market your content through the most appropriate channels, and report on the key metrics that matter to your brand.
Content marketing requires a significant investment in content development and marketing, which is why it is vital to plan and evaluate performance based on measurable business outcomes. We measure the performance of your content marketing campaigns based on their success at contributing to your marketing and business objectives.
The quality of your content plays a major role in the success of your campaign. High quality, original content gets shared, liked and helps consumers remember your brand, while poor quality content quickly sinks into obscurity. This is why Insightable works with high quality video producers, graphic designers, copywriters, animators, developers, and more. All content producers we work with have an innate understanding of their particular medium online, and produce content with engagement, sharing, and acquisition in mind.