Remarketing or Retargeting has created a revolution in digital marketing, giving advertisers the ability to reach users who have expressed an interest or been exposed to their brand, products and services. However, like all new technologies, most marketers are yet to leverage retargeting effectively.
Too many advertisers use retargeting to follow users around from website to website as they browse. As a result, users feel hounded by their ads, resulting in a negative experience and opinion of the brand. Insightable develops strategic remarketing campaigns aimed at closing sales, making genuine offers, and limiting the number of times a user sees your ads so that they don’t feel like they are being stalked.
We wouldn’t trust just anyone with our precious advertising budgets, which is why we don’t let just anyone manage your accounts either. We make a commitment to you that only certified professionals will manage or make changes to your search engine marketing accounts.
Remarketing & Retargeting often feels like an invasion of privacy to users, but it doesn’t have to be. Through the use of good planning, clever strategy, and efficient processes, you can achieve measurable results from your remarketing & retargeting campaigns without hurting your brand and reputation.